About Us – Aaurash by Freshokit India Pvt. Ltd.

Crafted with Care, Backed by Legacy, and Compliant for the World

At Aaurash, we believe that a cup of tea or coffee is more than just a beverage—it is an expression of wellness, tradition, and global connection. Aaurash is the signature tea and coffee brand of Freshokit India Pvt. Ltd., launched with a singular mission: to combine the wellness wisdom of India with world-class quality standards to serve both Indian and international consumers.

Officially launched by Mr. Hemant Garg, Co-Founder and Director of Freshokit India Pvt. Ltd., Aaurash is more than a brand—it is a movement toward mindful living. The brand is registered and compliant with USFDA (United States Food and Drug Administration) for exports to the USA, holds the Tea and Coffee Board of India license for global trading, and is fully certified under FSSAI (Food Safety and Standards Authority of India). These certifications and registrations ensure that Aaurash meets stringent international safety, labeling, and traceability norms while preserving the authentic essence of India’s finest natural ingredients.

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The Inspiration Behind Aaurash

The name Aaurash is derived from the word “Aura”—symbolizing energy, light, and purity. In a fast-paced world filled with synthetic products and overstimulation, Aaurash serves as a gentle reminder to reconnect with nature, wellness, and inner balance.

Each product in the Aaurash line is created with deep respect for traditional Indian healing practices like Ayurveda, and with a modern understanding of global wellness trends, making it equally suitable for a customer in California or Kerala.